What we’d like to know Tool set to use:
How much did visitors benefit my business?                      Internal analytics
Where is my traffic coming from?                                            External analytics
What’s working best (and worst)?                                            Usability testing, A/B testing
How good is my relationship with my market?           Customer surveys, community monitoring
How healthy is my infrastructure?                            Performance monitoring
How am I doing against my competitors?              Search, external testing
Where are my risks?                                                        Search, alerting
What are people saying about me?                         Search, community monitoring
How are my site and content being used elsewhere?       Search, external analytics

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